Why Bing Webmaster Tools should not be ignored by SEOs

Before I make my claim about using Bing Webmaster Tools, I’d like to preface the dialog with a few statements: You should be optimizing your web site based on best practices and Google’s guidelines, because they’ve the bigger market share for search. By no means am I recommending the use of Bing Webmaster Tools in lieu of Google Search Games …

The #1 reason

That’s appropriate — standing the elusive target for many SEOs, #1, may not matter much. Ridiculous statement, right? Trust me… for a minute follow me. The screen shot below shows what Google refers to as a featured snippet, also called a direct response. (It’s additionally one I sought lately when baking, recognizing I forgot to purchase self-rising flour and trusting …

Review and callout extensions accessible Bing Advertising

Bing Advertising rolled out callout and review extensions last week. The new advertising extensions are obtainable in all Bing Advertising marketplaces, with the exceptions of Taiwan and Hong Kong. The advertisement shown above characteristics both of these new extensions. Callout extensions Advertisers must have a minimum of two callout extensions for them to show and can add up to 20 …

Maximizing your cellular impact

d8nn / Shutterstock.com People talk about mobile search, among the first things that constantly comes to mind is location, place, location. These devices open up chances to target consumers who may have been difficult to reach since mobile phones are good, cellular. Closeness Based on a Consumer Barometer Survey, 82 percent of smartphone users use search engines to search for …

SearchCap: Bing Advertising upgrades, amp; the Jelly relaunch & latest Windows 10 release

Below is what occurred in hunt now, as reported on Search Engine Land and from other areas across the internet. From Search Engine Land: Maximizing your cellular impactApr 29, 2016 by Amy BishopSearch marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses opportunities and trends to help take advantage of your cellular experience and direct your optimization …

The best way to help your sales team paid search leads

For many businesses, the aim of their paid search efforts would be to produce leads. As marketers, we work hard to get qualified leads to our sales team for the lowest price potential. But the trouble is, a successful paid search effort does’t only create low-cost leads — it makes efficient sales. The problem with sales Lately, I was approached …

The best way to use the content analysis of Yoast SEO

The Content Evaluation Tool in the Yoast SEO plugin quantifies many facets of the text you’re composing. These tests run realtime, so you’ll receive comments while composing! The content analysis gives you the capacity to make your text SEO-friendly. In this post, I describe the significant characteristics of the Content Evaluation Tool. After that, I’ll describe interpret and the best way …

Hunting for searchers: Audiences are the key words that are new

Hunt as we understand it’s changing, with match kinds and key words giving way to a more crowd-powered strategy. It’s a transition that’s been slowly arriving, but now that promote and promote lists for search advertising (RLSA) are accessible on Bing and Google, search marketers cannot afford to dismiss crowd-established purchasing. In the search world order that is new, seeking …

Sharpen your Search Engine Optimization, SEM and social media marketing abilities with a SMX Advanced workshop

SMX Advanced offers you several digital marketing “master class” workshops to sharpen your abilities on unique search promotion issues. Register for a pre-convention workshop today and receive a full day of in depth learnings in Search Engine Optimization, PPC, international search, in house search or local search — all instructed by real life search advertising ninjas! This year’s issues comprise: SEO …

Google adds Merchant Center Feed Rules to make formatting shopping feeds simpler

Let’s confront it, shopping feeds are a pain. Such a pain an entire cottage industry has sprung up to help retailers with the hassle of product feed direction and formatting. On Tuesday, Google released Web Feed Rules to make it a little simpler for retailers handling and those advertisers Google Shopping web feeds on their own to get web feed …