Advertising Land’s latest version of the “Enterprise Local Marketing Automation Tools 2015: A Marketer’s Guide” analyzes the marketplace for local marketing automation platforms as well as the factors involved in implementing these tools in your organization.
Locally targeted advertising spending by US national brands will grow from $54.4 billion in 2014 to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Outlook. Local advertising increase is being driven by several tendencies that are significant, including consumers’ growing preference for local info that is on-line — especially through their usage of cellular devices — as well as social media to shop
This free 39-page guide analyzes the essential components for present tendencies and local advertising success in business marketing automation that is local, including omni- label direction, station promotion and cellular measurement and optimization. In addition, it contains profiles of abilities comparisons, pricing graphs, 20 top local marketing automation vendors and recommended measures for making and assessing an educated purchase.
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