Landmark: Bing Now Rewarding As Windows 10 Success Fosters Use

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Amid the bustle of gains released yesterday, Microsoft declared an important landmark: Bing is now prosperous. On the earnings call, Microsoft’s CFO Amy Hood said “In search, we anticipate Bing’s powerful trajectory to continue, staying lucrative for the rest of the year.”

Based on comScore, Bing’s US market share is 20.7 percent. Microsoft reported yesterday that “search advertising revenue excluding traffic acquisition prices grew 29 percent in constant money with Bing US market share gaining from Windows 10 use.”

Microsoft CEO Satya Nadella noted on the earnings call that Microsoft saw for the quarter in search advertising revenue. CEO included that “Windows 10 users [have inquired] Cortana more than 1 billion questions.”

Windows 10 has become the most famous and best-received Microsoft operating system upgrade of the past several cycles. Bing is greatly incorporated into Windows 10.

About The Writer

Greg Sterling is a Contributing Editor at Search Engine Land. The Author writes a personal site, Screenwerk, around joining the dots between digital media and real world consumer behavior. The Author is VP of Insights and Strategy for the neighborhood Search Organization. Follow the author on Twitter or locate him at Google+.

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