Local search engine optimization: setting up landing pages

Our Local search engine optimization plugin helps you to be found by patients or customers in your neighborhood. To ensure you do not miss out on any of the functionalities that are amazing, we’ll publish some posts on how best to use the plugin. We’ll most likely even show some possibilities you did not understand about! In this post we’ll explain to you how you can use the plugin

setting up landing pages for your site with the Local SEO plugin

To get started: here’s the setup guide and configuration guide. It will not damage to read those first!

Single or multiple places?

In case your company exists of office or one shop it is quite simple for you. You really just want one landing page. Have you got several places? Then you need to create different landing pages for each and every company you have, also as an overview page of all your places. Farther on we’ll describe how to do this.

Do not understand how to set your web site up for multiple places? Please look at our guide.

What to show in your landing pages?

Each landing page should at least reveal the name of a contact number, your address along with your company. It’s possible for you to make a fresh page for that, in the event of one place. In the event of multiple places you’ll be able to make a fresh Place (a post sort that appears in the left hand menu, when you tick the box multiple places).

As the webpage title you’ll be able to put in your business name on the webpage. Adding some key words as well as your city to the name might be recommended for Local SEO ranking variables, but as constantly: do not overdo it. However, when you’ve got multiple places with the same business name, adding your city to the title will create diversion between the pages.

The address may be added using the shortcode. It may seem like this:

[wpseo_address show_state=true show_country=false show_phone=true]

have a look at our guide for more choices or techniques to add the address.

Including a map

Added to the required title and address you’ll be able to add a map locate your company. It is such an advancement for the user experience you should do this, although a requirement not It. Including a map could be achieved with this shortcode:

[wpseo_map id=all width=800 height=600 zoom=3 show_route=true]

For more choices please assess our guide.

Search engine optimization settings for your landing pages

Essentially this is not any different from your routine pages. Be sure to mention the most significant key words, for example, place. For example your name tag could look like this:

Luca Brasi’s Fish eatery in New York

For meta descriptions the same rules apply as for routine pages in your website. You do need to make them as appealing as possible, although the do not count as a ranking variable. The meta descriptions are not revealed in the local packs, yet they are still observable in the organic search results. So you had need to convince visitors to click on your own link.

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