SearchCap: Google AMP, Send Map To Mobile & Advertising Layout

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Below is what occurred in search now, as reported on Search Engine Land and from other areas around the internet.

From Search Engine Property:
Google’s New SERP Layout: The Largest Victor & Losers
Feb 24, 2016 by Larry Kim

What’s become the effect of Google’s new background advertising layout thus far? Columnist Larry Kim uses information to show who has endured from the change and who has gained.

The Best Way To Begin With Accelerated Mobile Pages (AMP)
Feb 24, 2016 by Paul Shapiro

Google is now rolling out cellular pages that are gifted in its cellular search results, but how will you get in on the activity? Columnist Paul Shapiro describes the way you can mark up your pages that are cellular to get a cellular user experience that is better.

Google’s AMP Top Reports Now Live In Cellular Search Results
Feb 24, 2016 by Greg Sterling

The goal of aMP is a quicker, more participating mobile internet encounter in an ecosystem that is open.

Google “Send To Your Mobile” Comes To Local Knowledge Graph Search Carton
Feb 24, 2016 by Barry Schwartz

Now, you need to use the “Send to your telephone” attribute directly in the Google web search results, not only in the Google map search results.

An Inside Look At The Coming MarTech Conference
Feb 23, 2016 by Search Engine Land

We are four weeks away from the next MarTech convention in San Francisco. This is going to be the best and largest one yet, and I needed to provide you with a heavier preview of what to expect. Should you have not enrolled yet, we’re offering our low pre-convention rate reduction, which is $200 off the onsite ticket cost. […]

Brand Command & PPC Optimization: Best Practices For Brand Bid (Part 3 of 8)
Feb 23, 2016 by Lori Weiman

By discussing best practices for creating and optimizing successful branded PPC efforts columnist Lori Weiman continues her show on brand bid.

Are You Handling Social Media Threat?
Feb 24, 2016 by Digital Marketing Depot

Now, the typical business handles more than 300 social media accounts and much more than a half-million social media posts by users on branded pages — but not all of this action is not neutral. There’s been a sevenfold upsurge in junk messages. The variety of social networking reports that were unauthorized has skyrocketed. Societal media management prices […]

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