SearchCap: Google iOS brand, food and program queries & more

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Below is what occurred in hunt now, as reported on Search Engine Land and from other places across the internet.

From Search Engine Land:
Google App for iOS gets AMP content & sports highlights in Now cards
May 27, 2016 by Amy Gesenhues
Google says now’s progress for its IOS program will save users a joined 6.5 million hours this year.

Google now shows image thumbnails next to hunt snippets for food-associated queries
May 27, 2016 by Barry Schwartz
Now when you do food-related searches on Google, you may see picture thumbnails right in the snippets.

What content strategists should understand about Search Engine Optimization
May 27, 2016 by Digital Marketing Depot
Now’s algorithms need excellent content. Unique, high quality content is precious to search engines in a way that’s translating into better search positions, which is huge news for content marketers. Just what do why, and content strategists should know about Search Engine Optimization? In “The Greatest Guide to Search Engine Optimization for Content Marketers,” Contently teams up […]

Brand queries: the AdWords operation delusion
May 27, 2016 by Tim Mayer
If your AdWords optimization efforts are concentrated toward terms and advertisements you credit with last-click conversions, you’re not alone. But columnist Tim Mayer states you’re being shortsighted.

Share conversions and promote lists across paid search accounts
May 27, 2016 by Amy Bishop
Handling multiple search reports for one domain does’t need to mean juggling lots of conversion and promote tags. Subscriber Amy Bishop shares measures to seamlessly share information across accounts without littering your site’s code with tags that are duplicative.

Search in Pics: Google Dancing Tokyo, gBrau beer & a pink penguin engineer
May 27, 2016 by Barry Schwartz
In this week’s Hunt In Graphics, here are the most recent pictures culled from the internet revealing what people eat at the search engine firms, how they play, who they meet, where they talk, what toys they’ve and more. Google pink penguin Android figurine: Source: Google+ Google Dancing Tokyo: Source: Twitter Google Zurich rock-climbing wall […]

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(Some pictures used under license from Shutterstock.com.)

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