SearchCap: User Science Behind Long-Type Content, amp & Bid Hiking On Bing; the Customer Match of Google

Below is what occurred in search now, as reported on Search Engine Land and from other places around the Web.

From Search Engine Land:
The Search Engine Optimization And User Science Behind Long-Form Content
Sep 28, 2015 by John E. Lincoln
Nobody needs to read long pages of content on the web, right? Columnist John Lincoln differs, providing convincing evidence that such a content gets read, but in addition positions and converts good.
Bid Hiking On Bing: Find The Untapped Worth
Sep 28, 2015 by John Cosley
Are you using bid modifiers in your Bing Advertising efforts? Columnist John Cosley describes bid raising works and what bid modifiers are.
Closing Opportunity: SMX East Begins Tomorrow! All Access & Expo+ Passes.
Sep 28, 2015 by Search Engine Land
Equipment up for the world’s biggest search advertising seminar: SMX East in NYC this week! Learn cutting edge approaches in areas including societal, Search Engine Optimization and paid search that will drive traffic, conversions, ROI and booking. Our all-inclusive agenda consists of 50+ sessions designed to make you a successful and skillful search marketer.
Google Declares Customer Match: Upload E-Mail Lists For Search, Gmail, YouTube Advertising Targeting
Sep 28, 2015 by Ginny Marvin
Customer Match marks the very first time advertisers will soon have the capacity to establish bids and make unique advertisements tailored to customer crowd sections constructed with first-party information.
Desktop Search: Google Could Have Peaked Last Year Based On comScore
Sep 25, 2015 by Greg Sterling
Late this day comScore released its monthly report on US desktop search market share. Google commanded 63.8 percent of all PC search quantity in August. Microsoft (Bing) had 20.6 percent and Yahoo saw 12.7 percent. Bing was up a fraction of a point at the obvious expense of Google, while Yahoo was not irregular.
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About The Writer

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the most recent news and upgrades for Search Engine Land and Advertising Property. From 2009 to 2012, she was an award winning syndicated columnist for several daily newspapers from New York to Texas. With over ten years of marketing management expertise, she’s given to various conventional and internet publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of the posts of Amy.

(Some pictures used under license from Shutterstock.com.)

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