SEMPO’s latest salary survey reveals search marketer average pay up 16% over 2013


Based on SEMPO’s most recent salary survey, the typical pay for search and digital marketing professionals is up 16 percent since 2013.

The nonprofit organization for SEM and Search Engine Optimization professionals polled digital marketing professionals and almost 600 search across various purposes, from entry level to executive. Survey questions covered various work and wages -related issues, including bonuses, settlement packages and benefits, professional responsibilities and search advertising budget sizes.

Other key findings from the survey revealed an increase at the $100,000 range, and the rankings of search experts also on in SEM wages rise. On the flipside, the amount of entry level professionals was on the fall.

Ninety-four percent of respondents said more than 10 percent of respondents maintained to handle sites or 50 or more accounts, and analytics were a vital part of their investigation obligations.

As far as occupation perks are concerned, having the ability to work remotely was the most-mentioned work benefit.

SEMPO’s vice president of research, Marc Engelsman, said the survey was a fine complement to the group’s yearly State of Search survey.

It supplies view that is invaluable from various perspectives on the people that work in the kinds of businesses they work for,” said Engleman in a release announcing the survey results and our business.

The complete survey can be downloaded by SEMPO members at: 2015 Search Wages Survey.

About The Writer

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the most recent news and upgrades for Search Engine Land and Advertising Land. From 2009 to 2012, she was an award winning syndicated columnist for several daily newspapers from New York to Texas. With more than ten years of marketing management expertise, she’s led to various conventional and on-line publications, including,, and Sales and Marketing Management Magazine. Read more of the posts of Amy.

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