The Content Evaluation Tool in the Yoast SEO plugin quantifies many facets of the text you’re composing. These tests run realtime, so you’ll receive comments while composing! The content analysis gives you the capacity to make your text SEO-friendly. In this post, I describe the significant characteristics of the Content Evaluation Tool. After that, I’ll describe interpret and the best way to use these attributes.
Most significant attributes
1. The plugin lets you develop a meta description. This description must be a brief text describing the primary theme of the page. If the meta description includes the search term people use, Google will shows the precise text below your URL in the search results.
2. The text you write is analyzed by the plugin. It computes the Flesch reading-ease score, which indicates the readability of your post. The Flesch reading-ease score considers sentence span, for instance. Later on, we’ll add more tests on readability. This will let you assess readability and the SEO of your text concurrently.
3. The plugin does numerous content tests in your page. It checks whether you use your focus key word in:
The plugin also assesses the existence of links and pictures in the post. It computes the variety of the density of use of the focus key word in the post and words. Also, the plugin checks whether you’re using the exact same focus key word on other pages of your site. This should prevent you from competing with yourself.
If you compose a comparatively SEO-friendly text (based on the facets mentioned above) the plugin will signal this with a green bullet. Composing pages that are honored with green bullets will allow you to enhance the position of those pages.
Two warnings prior to starting!
When you optimize your post for a particular key word, keep two things in mind:
The first thing is that in this period (the closing, optimizing stage) you should’t alter any important things in your post. If you’ve put effort into composing an appealing, organized and readable text, that should be on no account jeopardized by the optimization procedure.
The second thing is that you should’t alter your key word strategy in this period. If you’ve done your keyword research correctly and you’ve composed your article or your post with a focus key word in head, do’t go shift your focus key word now! Read The temptation of the green bullet for more indepth info about that.
7 easy steps to optimize your text
Measure 1: Place your text in the WordPress backend
You’ve composed your site post or your article. You compose in almost any text editor and copy your text into the WordPress backend or can compose in the backend of WordPress. Do whatever you enjoy
If you select to reproduce your text in the WordPress backend, copy with no layout. The layout should be adapted by you in the backend, as you might encounter some layout issues. Ensure that you place subheadings into heading 2, sub-subheadings to heading 3 and so forth. Then set the name of your post in the name carton.
Step 2: Input your focus key word
Scroll down to the Content Evaluation Program in the WordPress backend. Input your focus key word in the proper area of the Yoast SEO Metabox. Your focus key word is the key word you’d like your place to rank for. This should be a key word which you’ve kept in mind during the whole writing procedure and which emerged from your keyword research.
Yoast SEO superior offers the chance to optimize one post for greater than one focus key word. Optimizing your post for more than one search term allows you to get traffic to your website through keywords and to rate for more key words.
Measure 3: Compose a meta description
Input the meta description of your post. Describe what article or your post is about. And be sure you use the precise phrase of your focus key word. The meta description will be shown by Google below the URL if your focus keyword is searched for by people.
It’s significant that the meta description includes the focus key word. Not because your positions will enhance, but because otherwise Google generally wo’t show your meta description in the search results. Google will attempt to match the search query with the description. Google will only grab a random bit of content from your page including the key word if the focus key word is’t mentioned in the meta description.
The meta description should’t be not overly short. On the other hand, there’s no ‘penalty’ for having overly long meta descriptions. What you should pay attention to is: 1. The valid bits of it are of 2 and, the correct length. It makes sense and entices folks to click when it’s cut in half.
Measure 4: Fine tune your headings
Look critically at your name, the headings and subheadings of your post. Is your focus key word contained by these? If not, can you change them (without altering the structure or content of your post) in this type of manner that they’re going to include your focus key word? Do’t place your focus key word in all your headings! That’s too much. Using your focus key word in your name and in one heading should be enough. It’s possible for you to read more about headings in one of Michiel’s posts.
Measure 5: Fine tune your body text
It’s also wise to mention the focus key word in your text a few times. Ensure that you mention it in the first paragraph. Through the text, you should mention it. As a rule of thumb of thumb: attempt to use your search terms in about 1 to 2 percent of your text. Say your post has. 300 words is’t the precise target, nor is the number of keyword references. Nevertheless, 300 is a decent minimum for the variety of words of an article that should reveal power.
Measure 6: Assess your bullets!
Snapping on the Content Analysis tab will enable you to see which facets of the search engine optimization procedure were successful. The bullets that are green show which facets are not bad. Red bullets and orange suggest where you can better your Search Engine Optimization strategy. You do’t need to keep until all the bullets are green on optimizing. Posts on Yoast.com, frequently have a few orange bullets and occasionally even a couple of red bullets. The significant idea is that the entire bullet (the one on the upper right in the backend of your post) should be green. If the bulk of your SEO facets are covered the general bullet will become green.